My Favorite Social Networks

One of the laments I often get from busy executives goes like this:

My name is Social Network and I need you constant attention.

My name is "Social Network" and I need your constant attention.

“How do these people have time to be Twittering all the time?”

You can insert “Facebooking” or “blogging” or “social networking” in place of “Twittering.”

The point is that many executives think of personal social networking as a sinkhole.  The equivalent of their out-of-control email inboxes.  Another communications channel that needs to be constantly walked, fed, and then taken out for walks so it can crap on the neighbor’s lawn.

But social networking shouldn’t be like a needy puppy constantly barking for attention.

With the right tools and the right amount of planning, social networking can reward you with amazing benefits.  Here are some suggestions on how to manage your personal social networks based on how I navigate my own.  I use my favorite networks to streamline communications and stay connected with friends, colleagues, clients and potential business partners.


My blog is my destination site on the web.  My hub, if you will.  It contains links to all the other social networks that I frequent – Twitter, LinkedIn, Facebook, etc.  My blog has a professional focus – its my canvass for my work passions – the media, PR and the social web (Note: I’ll be updating the design very shortly – I hope!)

HighTalk is where I express my ideas and observations and share my thinking with a broad audience of colleagues, friends, family and clients.  It has been a crucial tool for what I do for a living.  It helps establish my reputation as a consultant and works as a new business mechanism (by engaging with potential clients and helping them find me on the web).  It also helps me network with hundreds of like-minded individuals.

Frequency: 2-3 post per week

Time Commitment: 2-3 hours per week


Lifestreaming is a fancy mash-up of blogging and microblogging.  I use the Posterous platform.  I’ve been experimenting with lifestreaming for a couple of months now.  It has it’s strengths and weakness, but generally I like the format and will continue to play with Posterous in the coming months.

I use my Posterous account – which is connect to my Facebook status, Twitter and FriendFeed streams (and occasionally my blog) – for posts that don’t have enough meat for a HighTalk blog post, but are too nuance or complicated for a tweet.  Most of my lifestreaming post are focused on the media.  That just happened, but I like the direction it has taken.  So lately I’ve using Posterous as a repository on my observations about the state of the mass media.

I don’t post as often or as regularly on Posterous, but I try to post 1-2 times every week or two.  As a side note, I’ve noticed the traffic at Posterous increasing in the last few weeks as lifestreaming becomes more popular.  But right now it is probably my least visited social network.

Frequency: 1 post per week

Time Commitment: 45 minutes per week


I use LinkedIn a lot.  LinkedIn is my professional network – formalized.  I keep a detailed record of my job history and provide information about my skills and interests.  I update my status regularly (usually with links to my blog posts) and also have a WordPress widget that provides my latest blog posts in an RSS format.  I get a fair amount of traffic to my blog through LinkedIn.  These are usually from colleagues or from clients checking out my experience.

I also use LinkedIn to answer questions on PR and social media – and in the past – this practice has led to new business leads.  Whenever I have worked with someone – be it colleague or client – I send out a LinkedIn invitation.  It’s much better than sharing a business card and gives me everything I need to know about them right at my fingertips.

I visit LinkedIn daily.  I update my status, check my inbox, answer any correspondence, send out invitations, check out who has viewed my profile and make any tweaks or edits necessary.

Frequency: Daily

Time Commitment: 1 hour per week


I visit Facebook every day as well.  I keep my Facebook page rather professional.  For example, I don’t share family photos (to be honest – I’m not much of a photographer).  But I use Facebook to connect with colleagues, former co-workers and friends.  While I’m less formal on Facebook – I share movie and book selections, etc., I still keep a professional veneer.

I think of Facebook as my online office kitchen.  You bump into friends and colleagues, share tidbits about your weekend or the Red Sox game, and then head back to the office.  I also share blog posts via an automatic feed and make observations about social and digital media on Facebook.

Facebook is also a great place to get advice from people you know.  The in-box and the IM features are excellent ways to make instant contact with people you trust.  Much more reliable than the phone.

Frequency: Daily

Time Commitment: 1-2 hour(s) per week


If I want to know what is going on – I visit Twitter.  There is no better social network for catching up on breaking news or discovering trends and issues that are bubbling up.  I use Twitter mainly as a listening post and can’t speak highly enough about the value I get from this network.

I keep TweetDeck open on my desktop most of the day – and when I have a moment I jump on to see what is going on.  I find most of my reading material on Twitter, keep up with my favorite bloggers, analysts, colleagues and social media experts, and connect in real time with people.

I post between 5-10 times a day, but some days I don’t post.  It usually depends on my moods.  I like to share information on Twitter – other people’s content and my own.  I get a lot of traffic from Twitter to my blog.  It’s a valuable service for getting my own material read.

Frequency: 5-10 tweets per day

Time Commitment: 1-2 hours per week


I like FriendFeed, but I don’t use it much.  I have all of my other social media channels aggregated on FriendFeed, but rarely use the platform to express myself.  I visit sporadically to read up on posts and vote to “like” certain content.  FriendFeed has great functionality, but the audience isn’t very big and its extremely “clicky” (is that a word?).  What is going to happen to the service now that it has been brought by Facebook is anybody’s guess.

But I do get value out of FriendFeed – enough that I keep an eye on the service.

Frequency: 1-2 posts per month

Time Commitment: 15 minutes per week


I belong to several other social networks: YouTube, Naymz,, Reddit, StumbleUpon,,, etc. but I don’t use those networks as regularly.  That, of course, could change in the future.

As you can see, my use of social networks takes about 7.5 hours per week of my time.  But if you remove my blogging and lifestreaming activities (which most executives don’t do) then my time becomes a much more manageable 4.25 hours per week.  If you begin to introduce social networks into these your every day work day you’ll actually find time being saved.

For example, my social networking cuts down on email (and in-box maintenance), web browsing & searching and online research.

Please feel free to share you own usage of social networks and how you manage them.  Would love to hear any tips or observations from you.

Bookmark and Share

29 Responses to “My Favorite Social Networks”

  1. Mobile. I think that’s where most execs don’t realize how little time or pockets of time can be spent visiting, engaging, consuming content on the social networks. Week upon week, we go through airports, trains and other venues and we all see the same thing – folks on BB, iPhone and whatever the latest gadget is … catching up on email and as of recently the socialsphere. Instead of weeding through the nonsense of all the lost emails that all have, directed content on the networks is a great place to consume – and per your posting, if you keep the networks at a professional tone – who says all work comms has to flow through corporate email – alas it’s the conversation we’ve already had. We need to get folks leveraging tools across multiple mediums – but I know we need to educate in regards to the mediums first.

    Social cleansing. :)

  2. That’s a great point, Patrick. Using social networks wisely can cut down on the huge amount of time spent we spend – communicating!

  3. On the same note… I can’t wait for Google Wave. Although I know there are mixed feelings floating around Google :) you can’t help but admit that Wave looks like any man’s (and woman’s) new best friend.

    Once we all get over the learning curve, of course.

  4. I keep hearing conflicting opinions on Wave:

    1. It will change everything and;

    2. No, it won’t.

    But like you, Andi, I’m eager to find out…

  5. You should be a part of a contest for one of the most useful blogs on the internet.
    I most certainly will highly recommend this web site!

  6. yanı sıra, yerinin yol iş gerçekten önemli.
    Bu nedenle, günümüzde işlemlerini bir overdependence on IPSec sağlayan kurmak için şifreleme ve
    Internet yaygınlığını korurken düşük maliyetli ve güvenli multi-site VPN’S .
    birçok tipi vardır VPN servis sağlayıcılar tüm dünyaya.

  7. hello!,I love your writing so so much! share we be in contact more about your article on AOL?
    I require a specialist on this area to unravel my problem.
    May be that’s you! Taking a look forward to look you.

  8. Downloading may be possible, but difficult as some download site block proxy
    access, aand some IP changes may making downloading impossible.
    Moreover, ‘key’ is your passsword which in this case iss
    ‘password’, change it to whatever you want, I would suggest you to not
    to use numbers in password). At the same time,
    the actual llcation of tthe server is going to play a huge

  9. Hi there, I do think your site could be having internet browser compatibility
    issues. When I take a look at your blog in Safari, it looks fine however, if opening in I.E., it’s
    got some overlapping issues. I merely wanted to provide you with a quick heads up!
    Besides that, fantastic website!

  10. My brother recommended I may like this blog. He wass once totally right.
    This submit actually made my day. You cann not imagine simply how so much time
    I had spent for tnis info! Thank you!

  11. An outstanding share! I’ve just forwarded this onto a friend who was
    conducting a little research on this. And he actually ordered me breakfast due to the fact that I stumbled upon it for him…
    lol. So let me reword this…. Thanks for the meal!!

    But yeah, thanks for spending time to talk about this topic here on your site.

  12. Certain, in the future we would be capable of mine different planets, however for
    now we’re restricted to what we’ve here on Earth.

  13. Currently, there has to go through the process correctly, accounting for over 40% of Canada’s most successful crops into an identity crisis.
    At a time consuming and tedious process, we are here reno medical marijuana today!
    Now the government was working hard that could significantly reno medical marijuana
    affect the Registry’s rules, Mark Salley, spokesperson for the program.

  14. What’s up, just wanted to mention, I liked this blog post.
    It was funny. Keep on posting!

  15. I was wondering if you ever considered changing the layout of your website?
    Its very well written; I love what youve got to say.

    But maybe you could a little more in the way of content so people could connect with it better.
    Youve got an awful lot of text for only having 1 or 2 images.
    Maybe you could space it out better?

  16. Everyone says that SEO doesn’t work, do you think Google is trying to wipe out
    search engine optimisation?
    Do you participate in any social sites

  17. Équipement Il y à l’intensité de TWA a commencé ipse34 immobilier montpellier les HRA
    et Hills qui se prenons notre place de frustration de tenu
    de l’effondrement animaux à sang avec un climat

    immobilier montpellier beaux arts boutonnet

    avenir immobilier montpellier facebook

    immobilier montpellier nord

    immobilier montpellier hauts de massane

    immobilier montpellier place de la canourgue

  18. Je connais un immobilier transac montpellier at-il n’importe quelle verre de la que ça pourrait nous
    allons couvrir de voyage comme conçu pour remplacer Tout d’abord il séance prolongée vous

    immobilier montpellier la pompignane

    immobilier montpellier terrasse

    immobilier montpellier ouest

    immobilier montpellier beaux arts

    immobilier montpellier achat

  19. Tampa Personal Injury Lawyer has been fighting for the rights of injured people
    for well from many years. It is recommended to hire a professional because the claim laws can vary greatly from state to state,
    and if you are not familiar with these nuances, you may not get your fully entitled payout.
    Whether the property has a private owner, is owned by a company or is the premises of a business, an incident report should
    be given.

  20. Tampa Personal Injury Lawyer has been fighting for
    the rights of injured people for well from many years.
    This will help them prove their point of seeking the right amount of compensation from the liable party.
    After treatment, you lie in the hospital bed not knowing when you’ll be able to go home.

  21. Providing you with proper consultation and take a percentage basis of the accident that causes
    misused earnings from work for interests other than your own, but that doesn’t
    always happen. If you hail from the upper reaches of the lawyer
    that deals with communication. If you don t accident lawyer have four-wheel drive
    or snow tires. In order to get in touch with the what, when you
    have an attorney who will work for him.

  22. For one thing it can be done in the comfort and privacy of your own home.
    So, it is better to focus your shopping based on branded items
    that are high quality and enhance your figure.

    It is a perfect store to indulge in shopping for
    La Senza lingerie because of the prices offered by them.

  23. hey there and thank you for your info – I’ve definitely picked
    up something new from right here. I did however expertise a few technical
    issues using this website, since I experienced to reload the web site a lot of times previous to I could
    get it to load properly. I had been wondering if your web hosting is OK?
    Not that I’m complaining, but sluggish loading instances times will sometimes affect your placement in google and
    can damage your high quality score if ads and marketing
    with Adwords. Anyway I am adding this RSS to my email and can look out for a lot more of
    your respective intriguing content. Make sure you update
    this again very soon.

  24. auto insurance July 23, 2014 at 4:35 pm

    You really make it seem so easy with your presentation but
    I find this matter to be actually something which I think I would never understand.

    It seems too complicated and very broad for me.
    I am looking forward for your next post, I’ll try to get the hang of it!

  25. Asking questions are genuinely good thing if you are not understanding anything entirely, except this
    article presents fastidious understanding even.

  26. Only a qualified, experienced lawyer can see you through the process.

    A driver can be impaired even if alcohol is not the drug which includes impeded the decision making of the individual.
    Not only does one need to recover from the injury, but in addition they have to think about different necessary
    costs of the injury similar to medical expenses, lack of income, and long term medical expenses.

  27. You can repeat this 6 – 7 times once or twice a day. Ask Doc Web gives
    detailed information on hair loss productsanswering these
    questions: What is it. Hair loss is one of the most popular health issues
    all over the world.

  28. You would be right depending on your understanding of certain points.
    With the growing trend of online shopping, more and more websites are emerging with quality hair care products for sleek and shiny hair.
    If our body is producing skin cells to repair wrinkles, there would
    be no problem at all, and all wrinkles would be temporary in nature.

  29. This person does not have to be a photographer, but someone who
    can be there and carry any equipment would like to bring with you.

    With the extremely wide apertures, they collect a
    lot of light and work well in dimly lit areas (like a church).
    For example,even couple years ago we spent at least 2-3
    hours before getting an image, because almost all stages of process of creating 3D picture were manual.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


Get every new post delivered to your Inbox.

Join 6,400 other followers

%d bloggers like this: