Comments on: The Growing Power of Social Media http://hightalk.net/2009/04/16/the-growing-power-of-social-media/ Conversations with George F. Snell III on Media, PR & the Social Web Thu, 02 Feb 2012 13:28:35 +0000 hourly 1 http://wordpress.com/ By: GaySandM http://hightalk.net/2009/04/16/the-growing-power-of-social-media/#comment-257 Sat, 18 Apr 2009 08:48:50 +0000 http://hightalk.wordpress.com/?p=672#comment-257 viral smiral….

the danger lies in the next Charles Manson inspiring idiots thru viral video…

it has the power to change and also the power to poison minds….

people are going to have HAVE to learn to think for themselves.

]]> By: gfsnell3 http://hightalk.net/2009/04/16/the-growing-power-of-social-media/#comment-252 Thu, 16 Apr 2009 20:43:54 +0000 http://hightalk.wordpress.com/?p=672#comment-252 Social media has made any crisis go from airplane speed to rocket fast. The amazing thing about both the Domino’s and Amazon.com stories is just how quickly they exploded.

]]> By: Rich Pulvino http://hightalk.net/2009/04/16/the-growing-power-of-social-media/#comment-251 Thu, 16 Apr 2009 19:43:47 +0000 http://hightalk.wordpress.com/?p=672#comment-251 Hi George,

Sorry, I misread your post. I guess what I was getting at was, for not being prepared to handle digital media crises, the response was not all that slow. If they were prepared, the response would have been much quicker. But for what they did, in the time they did it in, the response was effective and appropriate.

I’m sure they’ll win the customers back too. It is ridiculous to blame an entire company for two employees acting like buffoons.

Best,

Rich

]]> By: gfsnell3 http://hightalk.net/2009/04/16/the-growing-power-of-social-media/#comment-250 Thu, 16 Apr 2009 17:56:53 +0000 http://hightalk.wordpress.com/?p=672#comment-250 Hi Rich:
I’m not sure what you are disagreeing with me about. The only criticism I have for Domino’s is its slow reaction once the video became viral and you seem to agree with me there.

As I mention in the post, they are now taking an aggressive approach to dealing with the incident. And I hope they win people over because blaming Domino’s for the behavior of these two employees is ridiculous.

And as a side note: I think Domino’s makes a great pizza and will continue to patronize their establishments.

]]> By: Rich Pulvino http://hightalk.net/2009/04/16/the-growing-power-of-social-media/#comment-249 Thu, 16 Apr 2009 17:45:53 +0000 http://hightalk.wordpress.com/?p=672#comment-249 Hi George,

I am going to have to disagree with you about Domino’s reaction to the viral video. Tim McIntyre, VP of Communications released two letters detailing the incident and ensuring Domino’s customers that this is an isolated incident and Domino’s will take the appropriate action to fire and arrest the two employees.

Along with the letters, Mr. McIntyre also worked to have the video pulled from as many online video sites as possible. Brian Solis of the PR 2.0 blog (www.briansolis.com) has a post with Mr. McIntyre’s letters.

I agree with you that Domino’s could have acted much quicker if they were properly prepared for a digital media crisis. Hopefully this serves as a wake-up call the many other food businesses and any company in general that has not recognized the enormous amount of influence that exists in the social media and digital environments.

Best,

Rich

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