Comments on: PR Agencies & Blog Anxiety

By: KattyBlackyard

KattyBlackyard — Mon, 15 Jun 2009 07:56:31 +0000

Hi, very nice post. I have been wonder’n bout this issue,so thanks for posting

By: gfsnell3

gfsnell3 — Fri, 10 Apr 2009 23:49:22 +0000

You are right on the money, Tim.

By: Tim Allik

Tim Allik — Fri, 10 Apr 2009 14:59:01 +0000

George, thank you for the Topaz Partners shout-out. The simple truth is that blogging works – for us and for our clients. In fact, it's one of the most rewarding and enjoyable aspects of the PR game these days. Good old-fashioned media outreach and relations are still vital, but we're content creators now, and it's a substantial and appealing addition to the job description. The benefits of blogging don't end at the URL, either. Blogging helps both us and our clients form and organize our thoughts and opinions about relevant, timely topics. It encourages people to get smarter about the issues that are important to them and to their business. This carries over to day-to-day interactions as well -- either face-to-face, on email or over the phone. Bottom line: it's all good. Thanks again. Tim Allik Topaz Partners Blog: TechPrGems.com

By: gfsnell3

gfsnell3 — Wed, 08 Apr 2009 17:08:08 +0000

Hi Scott:
If you mean I’m not shy about talking about industry issues – you have me there. PR is “public relations” and the biggest revolution happening in communications is on the web. PR agencies can’t afford to sit back like the newspaper industry did and not participate. To do so will mean becoming irrelevant rather quickly.

Hi Christine:
I think you’re right on the money. PR business in the 21st century will be lost by NOT being active online.

Hi Ted:
I’ll have to check out the Lois Paul & Partners blog. Thanks so much for providing the link and information.

By: Ted Weismann

Ted Weismann — Wed, 08 Apr 2009 14:29:21 +0000

George — This is always a worthwhile discussion, so thanks putting your thoughts out there. Lois Paul & Partners (http://blog.loispaul.com) has been blogging for two years now, and I fully agree with what you say about how it gives us so much valuable and direct knowledge about social media and the web.

Our approach is the use the blog not just to deliver more value to our clients, but to make it something that will benefit communicators and marketers across any industry.

Regards,
Ted
@tweismann

By: Christine Perkett

Christine Perkett — Wed, 08 Apr 2009 13:57:12 +0000

Hi George,

Thank you so much for including PerkettPR in your list of “very good” blogs. We appreciate our readers very much because as you said – they are part of learning “new ideas and new ways of thinking and approaching challenges.”

Blogging, like most social media communities (Twitter, LinkedIn, etc.) gives us the opportunity to showcase our thinking. As you mentioned, it’s a great way for prospects and clients to better understand our strategic approaches, understanding of the industry, culture and more. With our guest interviews (we have two series; one focused on journalists/analysts and the other focused on entrepreneurs) we have been able to further showcase our relationships and industry support as well.

I’ll admit that it takes time – and since selling time (and ideas) is how agencies make money, it’s probably a big part of the reason many don’t take the time to blog. Nevertheless, if they looked at the bigger picture, they’d recognize the undeniable long term ROI.

All my best to you and thanks again,
Christine
@missusP

By: Scott Bauman

Scott Bauman — Wed, 08 Apr 2009 13:06:41 +0000

Ouch George. That old muckraking spirit still lives within you. I must confess it’s tough for me to come down hard in either camp. Yes, it’s great for an agency to have a blog, but the more appropriate question is whether they actually have something to say. Or, for some, whether they have time to say it. Tough to rip someone who is 100% billable and can’t afford (time or money) to go to all the social media events that the “gurus” go to and blog about it. I guess I’d just suggest looking at everything in context.

By: Todd Defren

Todd Defren — Mon, 30 Mar 2009 16:21:55 +0000

We not only blog, we respond! Thanks for putting PR-Squared from SHIFT in your top 3.

Actually, fwiw, we have scores of employee blogs, on topics ranging from PR to ending child sex trafficking! We probably ought to publicize that more than we do. It’s kinda “just what we do.”

By: seamus walsh

seamus walsh — Mon, 30 Mar 2009 16:17:25 +0000

I wrote a blog on the subject awhile back, here is reason number 5 (out of 10 reasons) to switch agencies:

5. If the agency you are working with does not acknowledge and effectively use social media in conjunction with other marketing techniques, it is behind the times and should be dumped. Expertise and understanding in this area is imperative to success in today’s market